Real You Incorporated empowers women entrepreneurs. The book provides insights for women on how to discover and love their personal brand, and how to bring it into the market as a real business—unique and different. In the first section of the book, Find It Within You, readers will learn how to express internal personality, passions and essence to define the internal brand. In the second section, The Competitive Advantage, readers learn how to extend the internal message into the world—to their partners, employees and ultimately their customers.Part branding—the author is a nationally known marketing expert—and part business inspiration, Real You Incorporated includes case studies of real women entrepreneurs from a variety of industries: manufacturing, retail, restaurants, real estate, publishing and many more. Their stories bring the book to life, adding inspiration and role models.

RealYou Incorporated赋予女性企业家权力。这本书为女性提供了关于如何发现和热爱个人品牌的见解，以及如何将其作为一个真正独特的企业带入市场。在本书的第一部分，在你的内心找到它，读者将学习如何表达内在的个性、激情和本质来定义内在的品牌。在第二部分“竞争优势”中，读者将学习如何将内部信息传播到世界各地的合作伙伴、员工以及最终的客户。部分是品牌作者是一位全国知名的营销专家，部分是商业灵感，Real You Incorporated包括来自不同行业的真实女性企业家案例研究：制造业、零售业、餐饮业、房地产、出版业等。他们的故事使这本书栩栩如生，增加了灵感和榜样。