Entrepreneurs—and entrepreneurial companies—live or die by the quality of their plans and proposals. Whether it's to get funding for a new product line or business from a client, writing hard-hitting prose that answers essential questions and makes specific requests is an indispensable skill. Entrepreneur, ad man, and writing teacher Dennis Chambers shows how entrepreneurs can persuade people, through skillful writing, to pony up capital or contracts. This ability—which can be learned—is rare in today's media-saturated world. But it counts more than ever if an entrepreneur wants to make it over the magical five-year hump and on into lasting business success.

企业家和创业公司的生存与否取决于他们计划和提案的质量。无论是从客户那里获得新产品线或业务的资金，撰写回答基本问题并提出具体要求的有力文章都是不可或缺的技能。企业家、广告人和写作老师丹尼斯·钱伯斯（Dennis Chambers）向我们展示了企业家如何通过巧妙的写作说服人们筹集资金或签订合同。这种可以学习的能力在当今媒体饱和的世界是罕见的。但是，如果一个企业家想度过这神奇的五年低谷，并取得持久的商业成功，这一点比以往任何时候都更加重要。