This has been a year where corporate reputation has taken centre stage, andcommunications teams have firmly held the spotlight. The importance of digitalcommunications channels has undoubtedly accelerated too, with the ever-growingnumber of news sources and platforms offering both opportunities and challenges.Accessing and reaching audiences at scale becomes ever harder, and 57% of theindustry fear that online distribution algorithms are largely to blame. Meanwhile,could the hype around some channels actually be overstating the reality?
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