Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

本指南由一位业内从业者编写，向您展示了如何实施成功的Web分析战略。网络分析专家阿维纳什·考希克（Avinash Kaushik）以其发人深省的风格，揭穿了主要的神话，并引导您从分析工作中获得可操作的见解。了解如何超越clickstream分析，为什么定性数据应该是您的重点，以及更多的见解和技术，这些将帮助您在不牺牲公司底线的情况下培养以客户为中心的思维方式。注意：电子书文件中不包括CD-ROM/DVD和其他补充材料。