As the pandemic forced so many daily interactions online, the lines between customer and provider and between commercial and social interactions began to blur.

There’s no going back. Strategic marketing leaders must now take the lead to advocate and deliver on strategies that embrace digital as the foundation of new connections with and between customers, employees, business partners and social influencers, not just of existing relationships.

To help you through the transition, this year’s crop of marketing predictions explores the consequences of digital’s ascendance on related themes such as the privacy movement, flexible workplace, employee advocacy, sales enhanced with artificial intelligence (AI), virtual influencers and social commerce