How do we see the world around us? The Penguin on Design series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever.

"Seeing comes before words. The child looks and recognizes before it can speak."

"But there is also another sense in which seeing comes before words. It is seeing which establishes our place in the surrounding world; we explain that world with words, but word can never undo the fact that we are surrounded by it. The relation between what we see and what we know is never settled."

John Berger's Ways of Seeing is one of the most stimulating and influential books on art in any language. First published in 1972, it was based on the BBC television series about which the (London) Sunday Times critic commented: "This is an eye-opener in more ways than one: by concentrating on how we look at paintings . . . he will almost certainly change the way you look at pictures." By now he has.

我们如何看待我们周围的世界？企鹅设计系列包括创意思想家的作品，他们关于艺术、设计和媒体的著作永远改变了我们的视野。

"看比说更重要。孩子在会说话之前就会看、会认"。

"但在另一种意义上，视觉也是先于语言的。正是视觉确立了我们在周围世界中的位置；我们用语言来解释这个世界，但语言永远无法消除我们被它所包围的事实。我们所看到的和我们所知道的之间的关系永远不会被解决"。

约翰-伯格的《观看的方式》是任何语言中最具刺激性和影响力的艺术书籍之一。该书于1972年首次出版，是根据BBC电视系列节目改编的，（伦敦）《星期日泰晤士报》的评论家对该节目进行了评价。"这本书在很多方面让人大开眼界：通过集中研究我们如何看画......他几乎肯定会改变你看画的方式。到现在，他已经做到了。