This book presents international business in comprehensive yet concise framework. Realworld examples and engaging features bring the concepts of international business to life and make international business accessible for all students. A main goal in this first Canadian edition is to continue to deliver the most readable, current, and concise international business textbook available with a Canadian perspective and examples in mind.This book is our means of travel on an exciting tour through the study of international business. It motivates the reader by making international business challenging yet fun. It also embraces the central role of people and their cultures in international business. Each chapter is infused with real-world discussion, while underlying theory appears in the background where it belongs. Terminology usedconsistently, and theories are explained in direct and concise terms. The book’s visual style is innovative yet subtle and uses photos, illustrations, and features sparingly. 

这本书以全面而简明的框架介绍了国际商务。真实世界的例子和引人入胜的特点使国际商务的概念变得生动，使所有学生都能接触到国际商务。加拿大第一版的主要目标是继续提供可读性最强、最新、最简明的国际商务教科书，其中包括加拿大的观点和案例介意。这个书籍是我们学习国际商务的一种令人兴奋的旅行方式。它通过使国际商务既富有挑战性又充满乐趣来激励读者。它还包括人和他们的文化在国际贸易中的中心作用。每一章都充满了现实世界的讨论，而基础理论则出现在它所属的背景中。专业术语的使用，理论的解释是直接而简明的。这本书的视觉风格是创新的，但微妙的，使用照片，插图和功能节省。