the use of the up-todate examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory. Building onthese strengths, my goals for this revision have been threefold:1. To incorporate new insights from recent scholarly research wherever appropriate. 2. To make sure the content of the text covers all appropriate issues. 3. To make sure the text is as up-to-date as possible with regard to current events, statistics, and examples.

这本书举例和统计数据来说明全球趋势和企业战略，并在适当的理论背景下讨论事。基于这些优点，这次修订的目标是三重：1。在适当的情况下，从最近的学术研究中吸收新的见解。2确保文本内容涵盖所有适当的问题。三。以确保文本尽可能与时事、统计数据和示例相关的最新内容。