The ability to establish novel business models is essential to ensuring the ongoing success of traditional corporations in a digital era, but novel business models are also a major theme for startups and SMEs. However, business model innovation poses tremendous challenges, particularly in technology-driven industries. Despite the salience of these well-known challenges, present innovation processes do not yet reflect the requirements necessary for managing the ever-increasing complexity of connected products, solutions, and their attendant ecosystems in a future world of the Internet of things (IoT). In this regard, it is critical to form designated entities which foster the systematic exploration of new business opportunities and which provide an excellent foundation for strategic management decisions.

建立新型商业模式的能力是确保传统企业在数字化时代持续成功的关键，但新的商业模式也是初创企业和中小企业的主要主题。然而，商业模式创新带来了巨大的挑战，尤其是在技术驱动型行业。尽管这些众所周知的挑战非常突出，但目前的创新过程还没有反映出在未来物联网（IoT）世界中，管理日益复杂的互联产品、解决方案及其伴随的生态系统的必要要求。在这方面，重要的是要形成指定的实体，以促进系统地探索新的商业机会，并为战略管理决策提供良好的基础。