隐私对广告程序化购买的影响（英）

# 隐私 # 广告大小：5.99M | 页数：19 | 上架时间：2022-07-06 | 语言：英文

隐私对广告程序化购买的影响（英）.pdf

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隐私对广告程序化购买的影响（英）.pdf

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类型: 行研

上传者: 资料分享客栈

撰写机构: FORRESTER

出版日期: 2022-07-06

摘要：

As third-party cookies and other identifiers are being phased out in the name of better safeguarding consumer privacy, marketers are waking up to a defining moment in advertising history. Consumers, whose dayto- day lives are increasingly digital, expect relevant ad experiences and demand that their privacy be respected. Programmatic advertising, which has historically been advertisers’ and media agencies’ go-to solution for technology-powered access to reach audiences across channels and devices, must evolve to meet this moment.

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