In his pioneering book Seizing the White Space, Mark W. Johnson argued that business model innovation is the most proven path to transformational growth. Since then, Uber, Airbnb, and other startups have disrupted whole industries; incumbents such as Blockbuster, Sears, Toys "R" Us, and BlackBerry have fallen by the wayside; and digital transformation has become one of the business world's hottest (and least understood) slogans. Nearly a decade later, the art and science of business model innovation is more relevant than ever.

In this revised, updated, and newly titled edition, Johnson provides an eminently practical framework for understanding how a business model actually works. Identifying its four fundamental building blocks, he lays out a structured and repeatable process for reinventing an existing business model or creating a new one and then incubating and scaling it into a profitable and thriving enterprise. In a new chapter on digital transformation, he shows how serial transformers like Amazon leverage business model innovation so successfully.

马克-W-约翰逊（Mark W. Johnson）在其开创性的著作《抓住白色空间》（Seizing the White Space）中认为，商业模式创新是实现转型增长的最行之有效的途径。从那时起，Uber、Airbnb和其他创业公司颠覆了整个行业；而数字化转型已成为商业世界最热门（但最不被理解）的口号之一。近十年后，商业模式创新的艺术和科学比以往任何时候都更有意义。

在这个修订、更新和新标题的版本中，约翰逊提供了一个非常实用的框架来理解商业模式的实际运作。他确定了商业模式的四个基本组成部分，为重塑现有的商业模式或创造一个新的商业模式，然后将其孵化和扩展为一个盈利和繁荣的企业，提出了一个结构化和可重复的过程。在关于数字化转型的新章节中，他展示了像亚马逊这样的连续转型者如何成功地利用商业模式创新。