A cliche it may be but we are living in ever more turbulent times. Business decision-making has become more challenging and unpredictable than ever: we see unforeseen and often cataclysmic changes in consumer demand, both at home and in export markets; customers continue to demand more, more quickly and for less; new laws and regulations abound; competitors steal loyal customers; and, increasingly, the advice that once could be found from a 'Small Business Adviser' has been replaced by a call centre. Hand in hand with these challenges, the risks associated with expansion, or a new strategy, have grown significantly. In the context of a small business, where a manager has not necessarily had the breadth of experience of someone in a larger organization or formal management learning, they can seem extremely daunting. This book addresses the issues confronting managers/owners of SMEs by providing practical, jargon-free advice on which a SME can create a sound platform from which to prosper.
* Uncomplicated and jargon free to appeal to the SME director or manager who has little time to read
* Can be used as a continuous read or a source of ides for dealing with the day-to-day problems of running and growing a small business

* Based on the practical experience of the authors with examples taken from consulting practice

这也许是陈词滥调，但我们生活在一个更加动荡的时代。商业决策比以往任何时候都更具挑战性和不可预测性：我们看到国内和出口市场的消费者需求发生了无法预见的、往往是灾难性的变化；客户继续要求更多、更快、更少的价格；新的法律法规层出不穷；竞争对手窃取忠诚客户；而且，曾经可以从“小企业顾问”那里得到的建议越来越被呼叫中心所取代。伴随着这些挑战，与扩张或新战略相关的风险显著增加。在小企业的背景下，管理者不一定拥有大企业中某个人的丰富经验或正规的管理知识，他们可能会显得非常令人望而生畏。这本书解决了中小企业管理者/所有者面临的问题，提供了实用的，专业术语免费的建议，中小企业可以创建一个良好的平台，从中繁荣。
*简单和行话自由呼吁中小企业董事或经理谁没有时间阅读
*可以用作IDE的连续读取或源代码，用于处理小型企业运营和发展的日常问题
*根据作者的实践经验，以咨询实践为例