Understanding marketing research to make better business decisionsAn ideal resource for busy managers and professionals seeking to build and expand their marketing research skills,The Market Research Toolbox, Fourth Edition describes how to use market research to make strategic business decisions. This comprehensive collection of essential market research techniques, skills, and applications helps readers solve real-world business problems in a dynamic and rapidly changing business atmosphere. Based on real-world experiences, author Edward F. McQuarrie gives special attention to business-to-business markets, technology products, Big Data, and other web-enabled approaches. Readers with limited time or resources can easily translate the approaches from mass markets, simple products, and stable technologies to their own situations. Readers will master background context and the questions to ask before conducting research, as well as develop strategies for sorting through the extensive specialized material on market research.

了解市场研究以做出更好的商业决策市场研究工具箱第四版介绍了如何利用市场研究做出战略商业决策。这是忙碌的管理者和专业人士寻求建立和扩展其市场研究技能的理想资源。这是一个重要的市场研究技术，技能和应用程序的综合集合，帮助读者在动态和快速变化的商业环境中解决现实世界的商业问题。作者爱德华F。McQuarrie特别关注企业对企业市场、技术产品、大数据和其他支持web的方法。时间或资源有限的读者可以很容易地将大众市场、简单产品和稳定技术的方法转化为他们自己的情况。读者将在进行研究前掌握背景背景和问题，并制定策略，对市场研究的大量专业材料进行分类。