Practical tips on advertising products and services simply, effectively, and without a big budget abound in this conversational business book. Step-by-step advice is offered on creating an advertisement, buying advertising space, and ensuring that advertisements are effective. Advertising in newspapers, magazines, on the radio, television, the Internet, and on billboards are covered. Easily digested tips that take only one minute to read make sure advertisers get the most bang for their buck. A glossary of advertising terms, a guide to smart advertising words and phrases, and black forms and checklists round out this easy-to-use volume.

关于广告产品和服务的实用技巧简单，有效，没有一个大的预算在这本会话商务书比比皆是。在制作广告、购买广告空间和确保广告有效性方面提供逐步建议。报纸、杂志、广播、电视、互联网和广告牌上的广告都包括在内。简单易懂的小贴士只需一分钟就能阅读，确保广告商获得最大的回报。一个广告术语表，一个智能广告词和短语指南，以及黑色表格和检查表完善了这个易于使用的卷。