In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing―currently utilized with great success on Instagram and YouTube―is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up.
Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel.

The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples.

在接下来的几年里，各品牌有望在影响力营销上投入数十亿美元。这种营销形式——目前在Instagram和YouTube上获得了巨大成功——并非昙花一现，而是数字广告未来的一种结构性转变。这是未来的发展方向，商业领袖有责任跟上。
现代营销专业人士希望采用影响力营销的品牌面临同样的现代挑战。比如找到合适的人才，跟踪和衡量结果，量化这个新的营销机会如何与整体战略保持一致。品牌影响力营销是数字时代的现场指南。在与全球数百个品牌合作后，作者Aron Levin分享了他在Instagram和YouTube上与影响者成功合作超过10000次，从研究、战略和实践经验中获得的内幕知识。他为你提供有价值的见解，帮助你消除猜测，避免常见错误。更重要的是，他向你展示了如何将影响力营销转变为一个可扩展和可持续的营销渠道。
数字媒体的发展越来越复杂，影响力营销也不例外。品牌影响力营销打破了影响力营销的艺术和科学，通过强大的公式、经验证的策略和现实世界的例子，帮助您综合、情境化和转变这种创造和传播内容的新方式。