Innovation may be the hottest discipline around today—in business circles and beyond. And for good reason. Innovation transforms companies and markets. It’s the key to solving vexing social problems. And it makes or breaks professional careers. For all the enthusiasm the topic inspires, however, the practice of innovation remains stubbornly impenetrable.

No longer. In The Little Black Book of Innovation, long-time innovation expert Scott D. Anthony draws on stories from his research and field work with companies like Procter & Gamble to demystify innovation. In his trademark conversational and lively style, Anthony presents a simple definition of innovation, breaks down the essential differences between types of innovation, and illuminates innovation’s vital role in organizational success and personal growth.

创新可能是当今最热门的学科—在商业圈内外。有充分的理由。创新改变了公司和市场。这是解决棘手社会问题的关键。它决定了职业生涯的成败。尽管这一话题激发了人们的热情，但创新的实践却始终难以逾越。
不再。在创新的小黑皮书中，长期的创新专家斯科特D。安东尼利用他在宝洁等公司的研究和实地工作中的故事来揭开创新的神秘面纱。安东尼以其标志性的对话和活泼的风格，对创新进行了简单的定义，打破了创新类型之间的本质差异，阐明了创新在组织成功和个人成长中的重要作用。