Despite the Internet’s phenomenal impact on business and its reach across all sectors, no model has emerged for thoughtfully valuing companies’ Internet efforts. In addition, strategies for effectively competing in this environment are just beginning to materialize. This book addresses both of these critical aspects of the Internet and offers business models and strategies for better understanding this important phenomenon. In the words of the authors, ...The framework (presented here) allows users of the text to make more informed theory-based arguments as to how successful an Internet-based firm is likely to be, how much it might be worth, and the relative merits of formulating and implementing an Internet strategy for an established firm.”

尽管互联网对商业产生了巨大的影响，并覆盖了所有行业，但还没有一个模型能让人们深思熟虑地评价企业的互联网努力。此外，在这种环境中有效竞争的战略才刚刚开始实现。这本书解决了互联网的这两个关键方面，并提供了商业模式和战略，更好地理解这一重要现象。用作者的话来说，…这个框架（在这里提出）允许文本的用户就一个基于互联网的公司可能有多大的成功，它可能值多少钱，以及为一个老牌公司制定和实施互联网战略的相对优点，提出更为明智的基于理论的论点。”