The old saying is wrong—winners do quit, and quitters do win.

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point—really hard, and not much fun at all.

And then you find yourself asking if the goal is even worth the hassle. Maybe you’re in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac, which will never get better, no matter how hard you try.

According to bestselling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts.

Winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you’ll get more than your fair share of profits, glory, and long-term security.

俗话说错了成功者会放弃，而放弃者会赢。
每一个新项目（或工作，或爱好，或公司）开始时都是令人兴奋和有趣的。然后它变得越来越难，越来越没有乐趣，直到它真的很难达到一个低点，而且一点乐趣都没有。
然后你发现自己在问，这个目标是否值得这么麻烦。也许你正处于低谷——一个暂时的挫折，如果你继续努力，它会变得更好。但也许这真的是一条死胡同，无论你怎么努力，它都不会变得更好。
根据畅销书作家塞思·戈丁（Seth Godin）的说法，真正让超级明星区别于其他人的是，他们能够快速摆脱死胡同，同时在真正重要的时候保持专注和动力。
胜利者快速退出，经常退出，并且毫无愧疚地退出，直到他们承诺以正确的理由击败正确的下跌。事实上，胜利者寻求的是下降。他们意识到障碍越大，通过障碍的回报就越大。如果你能成为你的利基领域的头号人物，你将获得更多的利润、荣誉和长期安全。