A 5-part process that will transform your organization — or your career — into a non-stop creativity juggernautWe live in an era when business cycles are measured in months, not years. The only way to sustain long term innovation and growth is through creativity-at all levels of an organization. Disciplined Dreaming shows you how to create profitable new ideas, empower all your employees to be creative, and sustain your competitive advantage over the long term. Linkner distills his years of experience in business and jazz — as well as hundreds of interviews with CEOs, entrepreneurs, and artists — into a 5-step process that will make creativity easy for you and your organization. The methodology is simple, backed by proven results.Empowers individuals, teams, and organizations to meet creative challenges posed by the marketplaceTurns the mystery of creativity into a simple-to-use processShows how creativity can be used for everything from innovative, game-shifting breakthroughs to incremental advances and daily improvements to business processesOffers dozens of practical exercises, thought-starters, workouts to grow "creative muscles," and case studiesDisciplined Dreaming shows even the stuffiest corporate bureaucracies how to cultivate creativity in order to become more competitive in today's shifting marketplace.

这是一个由五部分组成的过程，它将把你的组织或你的职业转变为一个不间断的创造力巨人。我们生活在一个以月而不是以年来衡量商业周期的时代。保持长期创新和增长的唯一途径是通过组织各级的创造力。有纪律的梦想向你展示了如何创造有利可图的新想法，赋予你所有的员工创造力，并在长期内保持你的竞争优势。林克纳将他多年的商业和爵士乐经验——以及数百次对首席执行官、企业家和艺术家的采访——提炼成一个五步流程，让你和你的组织更容易发挥创造力。该方法非常简单，有可靠的结果支持。使个人、团队和组织能够应对市场带来的创造性挑战将创造力的奥秘转化为一个简单易用的过程展示了如何将创造力用于从创新，改变游戏规则的突破，以渐进式的进步和日常的业务流程改进，提供了数十种实践练习、思维启动、训练，以培养“创造性肌肉，案例研究纪律性的梦想向即使是最乏味的公司官僚展示了如何培养创造力，以便在当今不断变化的市场中更具竞争力。