How to apply the latest developments in psychology and neurology for better fundraising and influencing skillsLeading fundraising expert Bernard Ross offers an alternative yet effective model for asking and influencing potential donors and peers, using the latest techniques developed in the neural and psychological sciences. He shows individuals how to make a compelling ask to mid- and high-value donors, win board members over to a new campaign strategy, convince reluctant colleagues to commit to their ideas, and confidently handle the objections of a skeptical venture philanthropist.Bernard Ross and Clare Segal (London, UK) are Directors of the Management Centre, the United Kingdom's largest nonprofit management consultancy and training organization.

如何应用心理学和神经学的最新发展来更好地筹款和影响技能领先的筹款专家Bernard Ross利用神经和心理科学发展的最新技术，为询问和影响潜在捐赠者和同龄人提供了一个替代但有效的模型。他向个人展示了如何向中高端捐赠者提出令人信服的要求，如何说服董事会成员采用新的竞选策略，如何说服不情愿的同事致力于他们的想法，如何自信地处理持怀疑态度的风险慈善家的反对意见。伯纳德·罗斯和克莱尔·西格尔（英国伦敦）是管理中心的主任，英国最大的非营利管理咨询和培训机构。