Burt's Bees . . . Crocs . . . MySpace . . .Every time a new story about how some nobody from nowhere got rich producing some clever new product in his garage, you may think, "Why can't I do that?" Well, anyone can--the trick is to take those good ideas and build them into great products that can succeed in the marketplace. In this book, you will get the 12-step plan you need to make your new product or service a profitable reality. You will learn important skills for success, including how to:Refine their idea to attract a target audienceResearch the competitionFind the right manufacturerCreate appropriate brand messagingBuild buzz online and beyondWork trade shows and conventionsWritten by a woman with no formal business experience who turned her own idea into a million-dollar company, this book is the pragmatic yet inspiring guide every aspiring entrepreneur is looking for.

小蜜蜂。鳄鱼。MySpace。每当一个新故事讲述一些无名小卒如何在车库里生产出一些聪明的新产品而致富时，你可能会想，“为什么我不能这样做呢？”好吧，任何人都可以——诀窍是把这些好主意变成可以在市场上成功的伟大产品。在这本书中，你将得到12步计划，你需要使你的新产品或服务成为一个有利可图的现实。你将学习成功的重要技能，包括如何：改进他们的想法以吸引目标受众搜索竞争对手找到合适的制造商创建合适的品牌信息建立在线和超越工作的商业展会和便利设施由一位没有正式商业经验的女性编写，她将自己的想法变成了一家百万美元的公司，这本书是每一位有抱负的企业家都在寻找的务实而鼓舞人心的指南。