Setting up your own business and ensuring its survival can appear a daunting prospect. This practical guide from entrepreneur David McMullan offers advice on every aspect of starting up a business and ensuring its success. It explains what planning is necessary beforehand and what the problems are likely to be so they can be avoided and the future of the business guaranteed. All the key topics are covered, such as choosing a business, preparing a business plan, raising the finance, selecting premises, and the crucial area for most small businesses - marketing, selling and promoting their products.

建立自己的企业并确保其生存似乎是一个令人望而生畏的前景。企业家大卫·麦克马伦（David McMullan）的实践指南为创业和确保成功的各个方面提供了建议。它解释了什么样的计划是必要的，什么样的问题可能是可以避免的，并且保证了业务的未来。课程涵盖了所有关键主题，如选择企业、编制商业计划、筹集资金、选择经营场所，以及大多数小企业的关键领域——营销、销售和推广其产品。