'Every bit as good as the beer itself.' Sir Richard BransonFrom selling the first cases of Cobra out of the back of a battered old Citroen 2CV along the streets of West London to exporting to over 40 countries around the world, Karan Bilimoria's vision of a less gassy beer has travelled a long way.Starting out with a heap of student debt, a complete lack of industry experience and parents desperate for their son to get a proper job, it could all so easily have gone wrong. But Karan's single-minded determination to succeed and his ability to inspire those around him to buy into his vision, turned Cobra, sip-by-sip, into the multi-million pound business it is today.

“每一点都和啤酒本身一样好。”理查德·布兰森爵士从在西伦敦街头出售一辆破旧的雪铁龙2CV后的第一箱眼镜蛇到向全球40多个国家出口，卡兰·比利莫里亚（Karan Bilimoria）对低含气啤酒的设想经历了漫长的历程。从一大堆学生债务开始，完全缺乏行业经验，父母迫切希望儿子能找到一份合适的工作，这一切都很容易出错。但卡兰一心想成功的决心和他激励周围人接受他的愿景的能力，让眼镜蛇一口一口地变成了今天价值数百万英镑的生意。