According to U.S. Census data, almost 30 million people moved in 2020, and this trend seems to be continuing, with 2021 marking a year for a massive influx of first-time home buyers. The Porch 2021 New Mover Trends Report, conducted by Porch’s business V12 with research performed by the Harris Group, delves into the profile of today’s modern mover and their purchase behaviors.

The move is one of the most economically impactful life triggers. With more than $8,000 on average spent per move, movers are purchasing goods and services across numerous categories, many of these items before the move even occurs. With multiple purchase decisions consumers have to make, movers often have a permission to buy mentality, making this audience an extremely valuable opportunity brands simply can’t afford to ignore.   

Movers are also extremely open to trying to new brands and services. According to the research, 90% of movers say they would try a new brand or company for any item and 88% say they would try a new provider for any service. As a result, brands have a tremendous opportunity to engage in customer acquisition while also implementing customer retention strategies.